The interactive online industry
Yahoo just posted their end year results. Excellent numbers, but especially confirming a trend: advertisers are increasingly discovering & appreciating the internet as the prime channel to create interactive relations with their customers. Yahoo & the general
Why should they do it ? Because everybody gets better of it: the media, the users, the advertisers, … Online advertising offers a way to enter a relation in a personalised way – far better than any online media can do.
In the end, online investments will lead to healthy companies, which will result in better, more usefull & fun services and applications. Blogs, digital music and photography, clear mail marketing, safe sites for our kids, cool game sites, search engines, … (forgive me using skynet examples here J ) make my life easier and better than ever before …
Would you want to go back to the past ?? Hell no !!