19-01-05

The interactive online industry

 

Yahoo just posted their end year results. Excellent numbers, but especially confirming a trend: advertisers are increasingly discovering & appreciating the internet as the prime channel to create interactive relations with their customers. Yahoo & the general US results are an indicator of what’s coming in Europe, usually with some semesters delay.

 

Also in Belgium I see an increased interest in online advertising, and with good reason. There is an important role to be played by Stichting marketing (especially the interactive cells) & IAB to further support this growth.

 

Why should they do it ? Because everybody gets better of it: the media, the users, the advertisers, … Online advertising offers a way to enter a relation in a personalised way – far better than any online media can do.

 

In the end, online investments will lead to healthy companies, which will result in better, more usefull & fun services and applications. Blogs, digital music and photography, clear mail marketing, safe sites for our kids, cool game sites, search engines, … (forgive me using skynet examples here J )  make my life easier and better than ever before …

 

Would you want to go back to the past ?? Hell no !!

 

bart


13:23 Gepost door bart | Permalink | Commentaren (2) |  Facebook |

Commentaren

Heh Now only if those services would work a bit more often... third time or so in a week blogs has been down for hours on end...

Gepost door: Anonymous Gnome | 19-01-05

Blogs hey,
we hebben inderdaad een overload gehad in blogs activiteiten de laatste dagen. We hebben ondertussen heel wat acties ondernomen, en de situatie zou moeten opgelost zijn. We monitoren onze blogs 24/24, en voorzien bijkomende investeringen om de blogs infrastructuur (en functionaliteiten!) verder uit te breiden.
bart

Gepost door: bart | 19-01-05

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