Finally, we're off.
Belgacom launched as first in
Some weeks ago, someone asked me: “Will interactive TV change anything? Will it really work ?” Well, yes it will.
And the reason is quite simple: it’s better for everyone:
- the viewer can choose what, how & when he want to watch tv
- the broadcasters get a new impulse to valorize their content and create more than just 1 or 2 formats
- the producers see a multiplication of distribution channels & can create more formats
- more channels means that more creative producers can bring their own “different” channels
- and advertisers get a mix between high branding TV and high impact internet advertising.
Is this a first ? Certainly not. Music downloads changed the entire audio industry (think about the success of iPod worldwide and our own Skynet Music Club in Belgium), online gaming changed the way we entertain & connect, dvd is a pre-packaged digital VOD, digital photography has drastically impacted the number of photos we take and share. And I’m not even talking about email, instant messaging or information sharing.
And it’s all just the start. To say it with the baseline of Skynet: You ain’t seen nothing yet.
This week-end I read a small article in Vacature, a local Flemish job offerings newspaper. The article explored the future of HR management. Main message was that companies are outsourcing more and more, and that after Production, IT and some of the financial outsourcing, the next trend could probably be to outsource part of the HR tasks.
More important for me was however the end message: HR should be focussing on developping the human capital. One can outsource the administration, but one should more and more focus on your employees to become incredible teams that produce incredible work.
In times of growth and many development, we sometimes tend to forget that the people in our companies are the most valuable asset. I think I did the same for some time. Taken by time we take some understandings for granted, and forget to listen to people (not personnel but people!). Generally speaking, I fear that evolve into a performance society were communication has often become synonym with talking.
The example of ‘anti-listening’ regularly and most visibly happen in parliament (but not only there!). People get up to speak, but talk about nothing. Nobody listens, and at the end: everybody disagrees …
Anecdotical ? Yes, but it proofs one of my “youth statements” of a teacher in the Tongeren college I never forgot: “Few problems are solved by talking, nearly all by listening. So cherrish those that dare to speak up at difficult moments, they deserve all strength and respect you could give ever them.”