Friday afternoon. 20h30. Danny, a close (and all the time closer) friend of mine sent me an sms: ‘stuart staples (tindersticks) plays an improvised concert in the archiduc”. I live a couple of meters away of my favorite Archiduc, and always open for a surprise, so ask back “when?”. NOW!
I was nearby talking with another friend of mine, so went to the Archiduc. Magical. Beautiful. This is
And it made me think. You’d expect a touring group to be tired of playing. But not these guys, not stuart staples. Due to the mine disasters in
Let’s do a survey: how many people would go to work if they’d get no money for it ? 20%? 10%? 1%? Happiness – the world’s only treasure that cannot be bought, it’s earned by true belief…
I see sparkles in her eyes when she talks about her people. At 8 in the morning the phone calls now start, but she smiles whenever she hers the voices. The fairness of her concern strikes me, she really cares for her team in a way that I haven’t seen many do. I’m really proud of her. She is incredibly beautiful and has an incomparable soul. She’s married with me over a year ago now. She has a new job. And you cannot believe how proud I am. Idealism create happiness.
The new name of the Belgian airline company is known. The open options that remained were the emotional Sabena (the former name of the airline company that went bankrupt exactly 5 years ago) or the rational Brussels Airlines.
Thanks to some leaks it became known that it is Brussels Airlines, a good name in line with the name of the airport exploiter named Brussels Airport (formerly BIAC). In other words: the merger of Virgin Express (
Since I am, like many others, a 100% online airline ticketing booker – I immediately reasoned: the former company was name SN Brussels Airlines, and the URL was www.snba.be – so Brussels Airlines must be www.ba.be. However, this turns out to be ‘the Belgian Linux Integrator’. So I thought: “OK – but good: they think global”, and I typed www.ba.com – but this is the website of British Airlines … a major competitor for Brussels Airlines. And worst of all … I ended up booking a ticket on British Airlines …
This said: I think the resurrection of SNBA and now Brussels Airlines is an incredible achievement driven by great Belgian businessmen and the right government support. The new CEO of the new merged company is Philippe Vanderputten, a former colleague of mine. Philippe managed Proximus for many years. He is praised for his marketing knowledge (he previously worked also for Sarah Lee), but I personally enjoyed working with him because he is a great leader and people manager, based on strong values. So I really think he is the right person in this challenging period for Brussels Airlines.
Good luck Philippe and BA and bravo for relaunch. But ... take good care for your internet booking customers. The right amount of Search Engine Optimization, a customer friendly URL (nobody easily types URL’s of more than 8 letters, a few exceptions aside) and a great launch campaign via digital media will bring Brussels Airlines at the top of my mind.
A short tale.
A short tale.
This week-end I’ve seen quite some friends: met Bilzen guys, met fnac persons, saw a
It made me wonder how companies change the human relation. People expect us to be not friends. Even if we worked together for many years, we're not supposed to have good relations. Weird how corporate life sometimes expect individuals to give up personal feelings and values. And it’s also quite bizar how great conversations with these friends have been. So Mark from msn and Philippe from Telenet and all the others: hello – hope all is going great and may you realize your beliefs.
Long live the Friepitors (Frie(nds)+(com)pe(ti)tors).