In only a couple of weeks, the digital advertising delivery landscape got completely re-written. Google started off by acquiring Doubleclick for 3.1 billion USD. Yahoo and WPP followed immediately by buying respectively Right Media for 680million USD and 24/7 media for 650million USD. Somewhere in between AOL bought AdTech.
And some hours ago, Microsoft acquired Acquantive for 6 billion USD. In just a couple of weeks.
Over the next days I’ll be attending Google’s Zeitgeist conference- with an amazing program and participant list. It looks like a great moment to reflect on what is now, next but also how the industry is blending completely.