20-04-07

Experi-mentality

What a fascinating weeks it have been. Even during my free days, femke found me studying, discussing, trying out and getting a grip on new media. From understanding the strategic directions in radio to gaming, from freetv to pay-tv, from new web to renewed web. Besides that, the cultural, usage and media differences between the Benelux, the Nordics, Eastern Europe or Greece are fascinating.

 

This week it is the yearly mipcom and milia fair, and not unsurprisingly the focus was very much on new media. There was a lot of talks about technology, but even more how to bring great content in an intriguing way. Or how to convince viewers to become users, and vice versa. Yep, everyone wants “viewsers”.

 

I had some good discussions, with all kind of persons. Thanks to the one guys I had a discussion with Joseph Jaffe – who wrote an interesting book named “life after the 30 second spot”. I don’t necessarily agree with all he says – and I actually think he doesn’t either - but he has some interesting views. But Cannes saw the arrival of Joost, Bablegum and other P2P platforms, Endemol, Fremantle and BBC presented interactive and digital formats and concepts – and some doubt arose related to the relevance of IPTV. Last year a hype, this year nearly a footnote. Good to see that Belgium does great – I once spent a lof (A LOT) of time to launch BelgacomTV, a bit unfortunate their speech got cancelled this week.

 

Everyone is embracing the digital world. Finally.

 

And one interesting and recurring notion: experimenting is back in town, and that’s a great ignite for innovation!

 

bart