21-01-07

Vegas Part 2: NATPE

Early up to attend Natpe Mobile, the mobile congress of the Television industry. NATPE stands for National Association of Television Programming Executives, and it’s quite comparable to Europe’s Mipcom. A cool dinner, where speakers of the conference are invited by the Natpe Board, PwC and KornFerry. I learned quite a lot about the television and studios view, methods and way forward on mobile productions, be it via sms, DVB-H or others. Very international participants: mainly US, but Asia and Europe well represented. Interesting!

 

Today I spoke on a panel, to discuss IDTV and digital media in general in Europe. Over 20 questions from the audience, that’s always a good sign. I attended this one together with the VP innovation of Telefonica, the person in charge of content from Microsoft, and the marketing director of Thompson – while the moderation was done by Marcel from PwC who lives in Hong Kong since over 20 years. Afterwards got invitations to speak in Hong Kong, Spain, NY – but I declined to avoid having a full time job doing speeches. Time to do some work.

 

Overall, very good conference, and some sessions were real eye openers, such as the TV network bosses explaining first run series, vertical integration, syndication and digital distribution. Although I’ve been dealing with the media industry to launch services across different media, I’m now looking from inside the industry towards the world of movies and its different windows, series, programming, platformed distribution and the challenges they are facing. Interesting to see that the Media industry doesn’t quite know how to deal with, or what to expect from, telecom companies and internet companies. And vice versa. I’m happy I understanding one somehow, and getting to understand the second.

 

Half of the conference was about online, interactive television, mobile tv, user vs professionally generated content, etc. Europe is a lot ahead of mobile and IPTV, US is clearly leading on online streaming, on demand services and other models. Interesting period coming up, cool to be part of it.

 

bart